Your Blended eCPM Dropped and Revenue Went Up: Splitting the Change Into Country Mix and Rate
Blended eCPM is a weighted average, not a price. Here is how I split a month-over-month change into a country-mix effect and a rate effect that reconcile exactly to the total, plus what to check before you cut a low-eCPM country.
Putting AdMob Bidding into Production for a Rork App — Five Networks Bidding in Parallel, eCPM Trends, and Daily Operations
I moved the AdMob mediation layer of my Rork-generated apps from waterfall to bidding, with five ad networks bidding in parallel. Here are my real-world numbers after three weeks of production, the SDK pitfalls, and how I delegate daily monitoring to Claude in Chrome.
Two Weeks After Adding Pangle and Mintegral to My AdMob Waterfall — Notes on eCPM and Fill Rate
A record from a wallpaper app with over 50 million downloads: I added Pangle and Mintegral to my AdMob mediation, then compared two weeks of eCPM and fill-rate data. Bidding-and-waterfall coexistence, the effective-revenue breakdown, region-based groups, and a daily monitoring script — kept in a form you can actually operate.
I Turned Off My AdMob Floors and Revenue Collapsed — The Mediation Rules That Actually Worked Solo
A record of tuning AdMob mediation eCPM floors to real-world rates on an indie wallpaper app, and handling the end of Unity Ads waterfall support. Why you must not turn INT floors off, the 80% match-rate boundary, and a twice-monthly review routine.
Adding AppLovin MAX to a Rork-Generated iOS Project — A Field Note on Init Order, ATT Consent, and eCPM A/B Testing
A field note from an indie developer on layering AppLovin MAX on top of a Rork-generated iOS app: SDK initialization order, ATT and MAX consent flag sync, and a minimal A/B setup to compare eCPM against AdMob-only.