What Localizing My Wallpaper Apps' App Store Listings Taught Me — Translation Isn't the Hard Part, Being Read Locally Is
Field notes from localizing my wallpaper apps' App Store listings across many locales: where literal translation fell short, where the keyword field and screenshot copy actually moved the needle, and how I now prioritize localization as a solo developer.
Three Weeks of Syncing Release Notes Across Six Wallpaper Apps
Notes from three weeks of writing What's New entries for six wallpaper apps in the same week, with the same tone, using Rork as the source of truth.
How I Layered Rewarded, Interstitial, and App Open Ads to Lift ARPDAU 1.4× on My Wallpaper App
Optimizing AdMob's three formats individually hit a ceiling — they were eating each other's impressions. After redesigning Rewarded, Interstitial, and App Open as a coordinated 3-layer system with strict role separation and an exclusion gate, ARPDAU climbed 1.4× over nine weeks. The full playbook, code, and weekly numbers.
iOS Memory Pressure on Rork Apps — A 5-Tier Release Architecture from 12 Years of Wallpaper Apps
A 5-tier memory release architecture for Rork-built iOS apps, refined while running wallpaper apps to a cumulative 50 million downloads. Includes the Instruments + MetricKit measurement flow that brought OOM rate from 4.3% to 0.36%.
Rolling Out Privacy Manifest to Six Wallpaper Apps in Parallel — Translating One Rejection into Five Clean Submissions
Operational notes from rolling out Privacy Manifest to six iOS wallpaper apps in parallel. How a single rejection on the first submission shaped the remaining five, and how phased release rings were designed for a UI-less update.